Subscription Games – Advanced Guide To Game Subscription Services & Gaming
Special Offers
Existing subscribers to YouTube Premium can claim a free Stadia Premiere Edition bundle.
Stadia Premiere comes with Google-supplied hardware – the Stadia Controller and Chromecast Ultra.
This offer has been running for UK Youtube subscribers and is gradually extending to multiple countries including the US and Canada.
If you have an active Youtube Premium subscription prior to November 6th you can make the claim. Unfortnately the offer does not extend to new sign-ups after this date.
To activate the claim, go to the Stadia promotion page and enter your details. You’ll get mails advising what to do.
Cloud, Console, Mobile, Physical Gaming Subscriptions & More
During a difficult year, many of us have either turned to or increased our time playing video games – either just to get some fun or to engage in a challenge of some type – and we know it’s not always a cheap activity.
But guess what? With the increasing number of game subscription services in recent years we now have some chances to reduce overall costs and still get great entertainment with access to good quality games.
The adoption of these services is rapidly increasing among gaming fans, illustrated by reportedly falling console sales alongside increasing numbers of subscriptions and options for paid gaming memberships.
SubscriptionGames.com has been created to deliver an in depth study of all aspects of subscription gaming and games.
Subscribing to a gaming service is a deep subject, with many aspects to consider – what method is best, what can I play on, how much do the contributions cost, are they worth the money, who runs free trials, who has the early game releases, where to go for the best experiences, will I save any money by making regular payments……and much more…….
So let’s investigate…………….
What Are Game Subscriptions
Over the last couple of years, the gaming industry has been taking a new route alongside from the well known model of buying discs. We’re increasingly enjoying our games by paying dues to use subscription services – often now referred to as cloud games or streamed games – and signing up as members to pay a monthly or annual fee rather than the current expensive methods of buying outright.
This gives you access to the service type being provided, either a library from which you can choose to stream or download games to play, or a Cloud solution on which you play your own games. There are a handful of physical game rental services too for which you can also pay on a scheduled basis.
Normally – but not always – it’s a paid service. Certainly in the case of playing games you’ll likely have to pay, barring any free trial periods. Watching may be free depending on the type of service, while gaming discussion options are nearly always free of any charges.
It’s worth noting there’s a difference between subscribing to play and in paying subscriptions for additional items or capabilities within a game (in-game subscriptions).
If you’re still buying game discs and want an alternative, then playing your video games on a subscription is worth investigating. Some of the biggest names in the industry – including Google, Microsoft, and Amazon – are in on the act and taking an active interest.
Console Gaming Subscriptions
Cloud Server Games
Publisher/Developer Subscriptions
- Nintendo - Switch Online
PC Gaming
Mobile Gaming
Game Rental/Physical Game Subscriptions
- Gamefly - US
- iFlipD - US
- The Retro - UK
- Paramount Games - UK
- iPlay Rentals - UK
- GameAccess - Canada
- RentGames.in - India
- GamesOnRent.in - India
- GetGaming - Australia
- MrRental - Australia
- RentTheRoo - Australia
Virtual Reality
Game Crates/Boxes
In Game Subscriptions
- Fortnite (subscription in planning)
Newspaper Gaming Memberships
Subscribe To Watch - Video | Live Streaming | Esports
Solutions For Streamers
- Juked.gg
- Evolve Youth Esports
- Envy Gaming
- FaceIt
- Nerd Street Gamers
Subscribe To Talk - Discussion Subscriptions
Subscribe To Gaming Media Websites
Game Magazines
Board Games
- BorrowAGame - UKi
Learning/Educational Game Subscriptions
- Sumdog - UK
- Skidos - US
- Geo Journey - UK
- KiwiCo - US
- Curiosity Box - UK
- Willow and Wild - UK
- BusyThings - UK
Creative Game Subscriptions
Game Tuition
Distinction Between Game Subscription and Game Streaming
You’ll hear the term ‘game streaming’ many times throughout these pages. So it’s worth understanding how the two co-exist.
With a pure game subscription you’re paying for access to game titles. Pay the fee, choose the game, for as long as you’re a member.
In some solutions you download these games, in others you stream them to your device. Streaming means they’re not actually installed on your device, but running on servers outside of your home (ie in the Cloud). They’ll be games you’ve bought (or in some cases might be free). You own them.
Some services give options of the two. Each are designed to work either with consoles, PCs, mobiles, laptops, iPads, TVs, or combinations of all of these. Each has their own benefits and drawbacks.
There are plenty of options for subscribing through mobile apps too, though there are estimates that indicate in the next 5 years only 1% of global smartphone users will actually play games through a subscription. That contrasts heavily with the estimates of non mobile gaming subscriptions doubling in size over the same period.
Subscription Services List
You may be surprised at how many options there are to play games by subscribing to a service.
Broadly speaking, we can either play, watch, or discuss games. Each can be done under a subscription.
Watching is mainly centered around either watching Esports contests, maybe highly skilled or entertaining gamer’s at sites like Twitch, or live competitive sports events such as football matches, tennis, basketball, cricket, NFL matches and more. Gaming discussions will normally be found on social media sites, forums run by the operators, or well known sites like Reddit…..
…and that leaves playing, clearly the most important. You can find sections on SubscriptionGames.com dedicated to both watching games and discussing gaming related subjects with other gamer’s. But our main focus needs to be on the options to play video games on a subscription service.
Which brings us neatly to a list of game subscriptions.
This list is made up of a combination of big name console and games studios/developers, major phone/technology/shopping/social network providers, dedicated cloud solutions providers, smaller independents, mobile app subscriptions, crate or box-based services, newspaper services, physical disc delivery services, education and tuition memberships, and even a few dedicated to specific franchised games………………
Video
The video below gives a useful introduction to the elements of subscription-based video gaming. There are plenty more to watch on Youtube if you prefer your info delivered more visually.
Latest News
December 2020 – EA buys racing game creator Codeplay
The giant gaming house Electronic Arts has signed a deal to buy UK based game studio Codemasters. The UK game studio – over 35 years old – has developed and published dozens of games but has been more focused in recent times on racing titles. It’s created some revered titles along the way.
All of which means that at some point in 2021 we should start seeing top quality racing games available on an EA Play subscription.
December 2020 – Microsoft aiming to add iOS and PC services to Xcloud
As of the end of 2020, Microsoft’s cloud-based xCloud – designed to allow you to play Xbox games without an Xbox – works with Android devices. By the end of spring 2021 the plan is for it to extend to iOS devices and PCs. It’s intended that this service will be available in the Xbox app and by using a web browser. It’s not clear yet whether this will be just for Windows PCs or for MACs too.
For mobile users the access will be via web browsers unless Apple relax some of their App Store rules.
Right now the main problem with xCloud is around how close you are to cloud servers. Currently users in the US, Canada, South Korea and some European countries are getting an adequate service, but there are plans for Microsoft to bring more data centers into the solution.
November 2020 – New Fortnite Subscription
Fans of Fortnite will soon have a new element to the game with the introduction of a subscription on December 2nd to coincide with the release of Chapter 2 Season 5. Called Fortnite Crew, it’s an $11.99 a month membership where subscribers will get 1,000 Vbucks (Fortnite’s in-game currency) each month to spend in the store, an exclusive character skin and accessory at least once a month, and access to the current season’s battle pass. Epic are stating that any cosmetics included in the subscription service “will never be sold or given away to non-Crew members.”
November 2020 _ Destiny 2 Free on Google Stadia
Although Destiny 2 has so far been free for Stadia Pro subscribers, it’s all change on November 19th. The base game will turn fully free with no requirement for any subscription. Google are clearly trying to match other platforms where the title is already free of charge, with this being the first on Stadia where you can play for nothing.
November 2020 – New Russia based Cloud gaming service to launch
My.Games is the games division of Russian internet company Mail.ru, and has revealed a new cloud gaming solution to be known as My.Games Cloud. The service is in Beta test, and will ultimately deliver access to games from Ubisoft, Riot Games, and Funcom initially, with more expected in future.
You won’t be able to use it outside Russia at this point and My.Games are indicating that the best experience early on will be for players situated within 1500-2000 km of their Cloud server centers in Moscow and St. Petersburg.
At the outset only Windows users will be able to play games, but during 2021 the service will expand to include more countries and platforms, including Mac OS, Android, iOS, and smart TVs.
There are intended to be free plans and paid subscriptions which will enable players to experience games in 4K resolution at up to 120 fps.
November 2020 – Ubisoft+ now available on Amazon Luna
Ubisoft+ subscribers in the US with access in place to Amazon Luna can use their subscription to play select Ubisoft games on the Luna platform. The standard $14.99 Ubisoft+ subscription provides access to a growing library of over 100 games on PC.
November 2020 – New Console-type device announced
We’ll label it under console, but really this looks to be a mini handheld/portable device that’ll fit in your pocket or bag – it’s called a Playdate. It’s intended to come with a subscription model that provides the device and up to 12 released games throughout a ‘season’ (which we assume to mean the year for which the subscription runs).
November 2020 Nintendo Switch to offer first streamed game
Nintendo have been running a trial in Japan of the Switch streaming solution. That’s about to go worldwide with the first streamed game on the platform to be Control by Remedy Games.
October 2020 Apple to launch combined services subscription
If you’re already subscribing to Apple Arcade for your gaming, here’s an opportunity to get more for your money. Apple One is a new subscription service that bundles together a group of other existing services. You’ll pay one monthly set fee per month to get them all, and they obviously include Arcade along with Apple TV Plus, Apple Music, News Plus, storage service iCloud and the recently unveiled Apple Fitness Plus.
October 2020 UPLAY+ officially rebranded as Ubisoft+
After a recent acquisition, this change will see games on the PC-based video game subscription service accessible on multiple platforms. Starting in November gamers participating in the Amazon Luna beta trial will be able to pair their Ubisoft+ account with Luna. Before long Google Stadia subscribers will also be able to link accounts, even if they don’t have a Stadia Pro subscription.
Oct 2020 – Facebook launch Cloud Gaming service
Facebook announced the launch of a cloud gaming service on the FB desktop website and Android app. Currently there are no obvious plans to charge for subscriptions – the solution gives FB users free to play cloud games from within the major social network itself.
Oct 2020 – Amazon Luna Launches For Trial Users
Amazon’s recently announced Luna subscription service is now available in early access – but initially only for a “small set” of Amazon customers in the United States. These users received invites to try the service out through their Fire TV, PC, Mac, or iOS web apps. More invites are expected to be sent over the coming months.
Amazon are clearly hoping they’ll get valuable feedback from the trial users.
Oct 2020 – Gamefly teams up with Alliance Entertainment
The long running physical game rental firm Gamefly face considerable competition from the new subscription services mainly focused on cloud or online gaming. In an attempt to overcome this, they’ve been sold to Alliance Entertainment who have plans to expand the Gamefly game library along with making more accessories and hardware among other goods accessible through the service.
Oct 2020 – Free games with PS Plus when PS5 is released
When the Playstation 5 is released, subscribers to PS Plus will get free access to a raft of games in the “PlayStation Plus Collection” – a curated library of backward-compatible, high quality PlayStation 4 games. Read more here.
Oct 2020 – New browser extension to help avoid buying games you could get on subscription
Labelled as the Game Pass Info For Steam extension, this free add-on for Chrome and Firefox browsers will help Microsoft Game Pass subscribers from buying a game on Steam they’ve already got access to via Microsoft’s service. The add-on adds a green flag to any video game title in Steam’s library that’s also in the Game Pass library.
October 2020 – Apple free 3 month bundle free three-month
Apple have announced that anyone buying a new iPhone, iPad, iPod touch, Mac, or Apple TV from October 22nd 2020 will get a free three-month trial of Apple Arcade.
Oct 2020 – Blacknut & Interdigital Alliance
Blacknut are one of our featured Cloud gaming providers, while InterDigital are a NASDAQ listed mobile and video technology research and development company. The combination of the two is intended to form a partnership that jointly gives them prospects of finding ways to improve and enhance the performance of existing gaming technology, and introduce new features that heighten the overall cloud gaming experience for subscribers.
InterDigital will be hoping to cash in on their high level technology expertise, combining their experience with advanced video and streaming media delivery and communications technology with Blacknut’s in depth experiences with cloud gaming services.
Subscriptions vs Traditional Game Discs
Until fairly recently, we’d all be playing our games with some sort of display, a controller, a console, and a disc which carries the software of a game. Or on a mobile phone. With subscription services, we do away with discs and – as we do on mobile phones with streaming services – either play our games directly on servers provided by the subscription operators or download to our own devices.
Essentially it gives us a way of playing our console-based games without the (often high, and ever increasing) cost of buying individual game titles, although of course there is a cost of the subscription itself. It’s convenient, with various other benefits to this type of gaming.
Right now I figure you’re here to learn about subscribing, so we’ll not dwell too much on physical game discs. We’ll see a lot more about the subscription model benefits further on, but we should note the solid experience we all have of loading up a disc, actually owning and being able to play or trade it any time,and knowing it’s physically right there in our PC or console with no worries over lag or internet connection speeds. Consider as well that if you have a physical game broken, lost, or stolen then it’s gone unless you buy a new one.
If you want to read more about cloud gaming vs discs try this article from DigitalTrends.
Free Trials
While ways to play free games are abundant all over the internet, those games are not normally the good quality ones designed to be played in console gaming. Once you’re paying out cash for a subscription service, the games are clearly not free.
Fortunately there is a way though to enjoy free gaming on a subscription service, and that’s through a free trial.
Now free trials are well known – they’re offered by many forms of companies as a hook to get you using their services or product, in the hope you’ll buy or subscribe. It’s a good tactic for the operators and has obvious benefits for Customers.
Most of the operators in the lists you’ll find here offer these trials. Like any trial though you want to be sure what you’re getting and exactly what you’re signing up for. Many will have trial expiry dates after which you may automatically get charged. If you intend to do so, remember to cancel early enough.
For a good example, you’ll need to look no further than a PlayStation Plus subscription. If you continue after their 14 day free trial, you’ll get access to two free downloadable games each month, plus access to exclusive content along with 100GB of cloud storage for saving games.
Comparing Subscriptions
Comparing subscriptions is not a particularly easy task. Depending on what you want from a service there are many aspects to consider including:
- Pricing
- What you need to be able to play/what you can or can’t play on
- Free trial (and how long it runs for)
- Any current special offers
- Range of games/Game Library
- Early access to newly released titles
- General subscription benefits
- Subscription length/cancellation options
- Any obvious or reported negatives
- Extra discounts
- Upgrade options
- Eligibility to play
Types Of Games
The number of game genres available on subscriptions is pretty much the same as if you’re looking at a library of mobile games or discs. All of the popular genres are covered, including:
Virtual World games
Exploration
Driving
Racing
Action
Adventure
Board
Card
Sports
Multiplayer
RPG
Strategy
Puzzle
Hyper Casual
And many more!
Internet/Broadband Requirements
One of the potential drawbacks of playing your games on a server that’s not right in front of you is that you need to connect to it over broadband.
And we all have experienced broadband speeds – if only at certain times – that don’t support being able to run resource hungry streaming or downloads.
So to get the best out of a subscription or cloud service you will need a connection that’s of reasonable quality. Google have stated that a minimum of 30Mbps is required to play games in 4K at 60fps on Stadia, and games running at 1080p would need a 20Mbps connection.
Plus it’s not just your own connection quality that paints the whole picture, the time for round trip between your device and the servers it’s connecting to also plays a part. This is sometimes referred to as latency, and affects the time difference between when you make a command to do something on your controller or keypad and that action actually taking place in the game. It’s unlikely to be a noticeable issue in single player games but might be more so in multiplayer.
Big firms with servers all over the world (examples include Google and Microsoft) have an advantage here and can offer round trip times at lower figures than a number of competitors. But even so, you probably won’t get the perfect experience if you’re playing a competitive online shooter game over a streaming service.
So you’ll need good broadband. Satellite internet probably won’t be good enough, and neither will some cellular networks. If you’re using a public or shared Wi-Fi connection and someone else started downloading big files you could experience interruptions.
Benefits
These services are a great way of instantly getting access to new and interesting games and features on demand.
The main benefit or pro of a taking out a subscription is fairly obvious – if you currently regularly buy a wide number of game discs then subscribing is likely to save you money overall. There’a proviso here though and it depends to an extent on where you live. We should spare a thought for our gaming friends in some European countries where the lack of any regional pricing means that the price of a subscription is well out of line when balanced against the cost of living. Turkey is an example, Romania another.
Equally you have the convenience of just logging in and playing whenever you want, plus the best subscriptions will put up some tasty titles for you to play.
Some services will offer an option to play across different devices. Some will also let you stream from one device to another (for example a TV) so you can get a better visual experience. Plus there may be additional features of a service that could also give some other financial positives, such as discounted goods.
And there’s a rather surprising benefit too, which turns a negative into a positive. I’m talking here about the desire to get new games as soon as they come out. If you’re subscribing then more often than not you’re going to have to buy them, but you might find that the need to get the newest games reduces given you’ll have potentially hundreds of great titles to play already.
Added to all of this, there’s a big benefit to the industry overall that comes from the game variety in subscriptions. Microsoft are reportedly seeing a trend for their Game Pass members to try out games in different genres, which implies they’re playing titles they perhaps wouldn’t have played before. This can serve to increase interest across the board and encourage development of games in these different genres.
Basically any gamer on the lookout for a lower cost method of accessing games stands to benefit in a number of different ways.
Benefits For Developers
The main benefits for publishers or developers are financial. As a result of getting more eyeballs on their products, getting a game on to a subscription platform may result in a steady, predictable income stream and potentially an increase in loyal users. Something every business would like to have.
At the moment – especially for those developers of mobile games (and definitely the free ones) the easiest way to make money is to display ads (and earn money either from clicks or based on number of views).
But it’s easy to see that a well priced – and well positioned/popular – subscription model (with good quality games) might bring in more revenue.
The drawback here may be that to make a subscription valuable to end users, it probably needs a fairly constant stream of new titles and/or in app purchases for added interest. It’s not a particularly cheap option from a number of perspectives, hence needs some deep thought before giving it serious consideration.
Drawbacks
We’ve already covered the potential issues over broadband speed and internet connection in general, but there are a handful of other items to consider.
If you’re thinking you can get a one stop shop for all the games you want, unfortunately that’s not going to be the case. Games houses, content owners, game publishers, and even the subscription providers themselves can all decide where and when they want games to appear. For example, you can’t play a lot of Sony’s games unless you have access to a PS4, while Microsoft games are often limited to an Xbox or PC.
The only answer to getting every game you want will be to subscribe to multiple services, and note that newly released games often won’t be available. Sony have already stated they wouldn’t put new games – which can often cost millions of dollars to create – into their subscription services.
Of course another problem is the risk that you sign up and don’t like the service, though this is offset somewhat by the option to take a free trial first.
Along with these, there are a few extras to think about:
- You don’t actually own the games anymore. The provider could remove one of your favourites from a library.
- You might find your data usage skyrockets, resulting in increase broadband or mobile data costs.
This article published by McKinsey.com does a great job of exploring why the subscription gaming model may not end up as the industry-changing event its been made out to be.
Best Subscriptions
With the list of game subscription options now an extensive one, it can be difficult to work out which one is best for your needs. So where to start?
First it’s worth considering what ‘best’ means. When we talk about the best of anything, we need to think about it from different perspectives. Do we mean the best on price? The best quality? The best for range of games? The overall best deal?
All are applicable to subscription services, and because we’re not always comparing like for like it’s not so easy to make a definite statement on which one earns the label.
At time of writing though, one does stand out – Microsoft Xbox Game Pass.
With access to a formidable library of games to download and play, a streaming option, good value deals, and all delivered at a great price Microsoft are leading the way.
Competition is always good for subscribers, and they’ll need to work hard to stay ahead. There will be others looking to take a bigger piece of the action for sure. But they’ll have to work just as hard to get ahead of Microsoft’s deal at $10 to $15 per month for access to over 100 games on Xbox and PC.
The Future
We may be a little guilty here of writing about the future when we’re still in the early stages of the present. But it’s always worth knowing what’s coming up, right?
So one of the big developments could be the recent announcement from Sony on a possible development of a cloud based Playstation 5 console, which if it does see the light of day could effectively remove entirely the need to buy physical console hardware. Until 5g becomes widely available though it’s unlikely this would be a good solution for heavy duty gamer’s.
Aside from that, it’s clear there is much still to come from those firms currently providing services. Google Stadia will be looking to improve, and the new Amazon Luna service is yet to be fully tested.
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It’s likely we’ll also see plenty of consolidation among the big gaming companies. Plenty of cash will be needed to keep the leaders in strong positions, and for the lesser known firms – including the indies – to have a chance of challenging those leaders. It may be the indies in fact that are among the first to come under pressure and look for ways to survive.
All this could lead to a situation which we know all too well – the strong getting stronger and the weak getting weaker. Buyouts and consolidation can be expected. The smaller operators will need to be listening to their players and actively trying to ensure their experience is a strong one.
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What about real world game stores, you might ask. How does all this affect them? The answer is, it already is and can only get worse. Remember that game stores not only deal with new games, but often in trading and selling second hand too. With less gamer’s buying physical discs, there’s less of a trading market.
They’ll sell less new games too – after you’ve bought your brand new console what’s to stop you heading straight home and subscribing to play games rather than buying. Not to mention the possibility that even consoles will be in the cloud with no one needing to buy hardware.
It’s not a death knell perhaps, those stores that can diversify may survive. But still, hard times appear to be ahead.
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Lastly for now, something that probably relies on how popular all of these subscriptions get to be…and that’s the possibility of lifetime subscriptions. If they do appear, they’ll probably appeal more to the die-hard game fans among us (and maybe only those with deeper pockets!).
Resources
This page on SubscriptionGames.com gives a pretty in depth view into our subject, however there is plenty of other info published online that goes into equal depth. This can found on video sites, tech news type sites, forums, gaming websites, and the main sites of the subscription operators themselves.
For sensible discussions on game subscriptions the best place to start is Reddit.
Here are a few news/technology site articles worth taking note of:
- An investigation into the myths of cloud vs console gaming debates from The Fool.com
- An explainer article around what cloud gaming is and how it works from TheVerge.com
- What to consider before you choose a game subscription from CNET
You might see the subscription gaming model referred to as Games As A service. The Wikipedia page on GaaS covers this terminology.
And a few on the best subscriptions……..
- CulturedVultures – 9 best gaming subscriptions
- Medium.com – best gaming subscriptions for a lockdown
- DigitalTrends – best game streaming services
- Mashable – round up of best streaming subscriptions
Surveys
- October 2020 survey indicating 35% of gamer’s have a subscription service
Summary
The ways to play games are widespread, and paying a subscription to play is becoming ever more popular. The options include:
- Playing games provided as part of a subscription service (either virtual or physical)
- Playing your own games on a virtual PC in the cloud
- Subscribing to a mobile games app
Within each of these there are already plenty of options – streaming, downloading, playing on mobile, PC, TV, or console – with many more likely to appear.
The growth in games and gaming has been nothing short of stunning. Estimates suggest there are currently in excess of 2.7 billion gamer’s across the world, a number that’s at least doubled in the last five years. The global gaming industry – with revenues of more than $145 billion in 2019 and heading for close to $160 billion in 2020 – is now bigger than the TV, movie, and music industries combined. These are numbers expected to increase year on year for the future.
It’s clear that these sorts of numbers open up the path for new services and innovations to grow, and the subscription model looks set to play a major part.
Game subscriptions are not for everyone and of course have good points and bad points. If the current reservations among gamer communities – mainly centered around the value of ownership as opposed to renting – are overcome, the future of subscription-based gaming looks to be a bright one.
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